The effects of brand name suggestiveness on advertising recall / Kevin Lane Keller, Susan E. Heckler, Michael J. Houston.
| Uniform Title: | Report (Marketing Science Institute) ;
no. 97-123. |
|---|---|
| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1997], ©1997.
|
| Series: | Report (Marketing Science Institute) ;
no. 97-123. |
| Subjects: | |
| Physical Description: | 26 pages : illustrations ; 28 cm. |
| Format: | Book |