Silver linings : selling to the expanding mature market / Herschell Gordon Lewis.

Bibliographic Details
Main Author: Lewis, Herschell Gordon, 1926-2016
Language:English
Published: Chicago : Bonus Books, [1996], ©1996.
Subjects:
Older consumers > United States.
Marketing > United States.
Advertising > United States.
Physical Description:xi, 165 pages : illustrations ; 24 cm
Variant Title:
Selling to the expanding mature market.
Format: Book
Description
Note:Includes index.
Call Number:HC110.C6 L46 1996
ISBN:1566250587 (hardcover)