Silver linings : selling to the expanding mature market / Herschell Gordon Lewis.

Bibliographic Details
Main Author: Lewis, Herschell Gordon, 1926-2016
Language:English
Published: Chicago : Bonus Books, [1996], ©1996.
Subjects:
Physical Description:xi, 165 pages : illustrations ; 24 cm
Variant Title:
Selling to the expanding mature market.
Format: Book

MARC

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100 1 |a Lewis, Herschell Gordon,  |d 1926-2016.  |0 http://id.loc.gov/authorities/names/n82149790 
245 1 0 |a Silver linings :  |b selling to the expanding mature market /  |c Herschell Gordon Lewis. 
246 3 0 |a Selling to the expanding mature market. 
260 |a Chicago :  |b Bonus Books,  |c [1996], ©1996. 
300 |a xi, 165 pages :  |b illustrations ;  |c 24 cm 
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500 |a Includes index. 
650 0 |a Older consumers  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008108620 
650 0 |a Marketing  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008107308 
650 0 |a Advertising  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2007100691 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HC110.C6 L46 1996  |h Library of Congress classification  |i Printed Material  |m 31293014605129  |n 1