Silver linings : selling to the expanding mature market / Herschell Gordon Lewis.

Bibliographic Details
Main Author:	Lewis, Herschell Gordon, 1926-2016
Language:	English
Published:	Chicago : Bonus Books, [1996], ©1996.
Subjects:	Older consumers > United States. Marketing > United States. Advertising > United States.
Physical Description:	xi, 165 pages : illustrations ; 24 cm
Variant Title:	Selling to the expanding mature market.
Format:	Book

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