Retail entertainment / Martin M. Pegler.

As retailing becomes less dependent on the merchandise and more dependent on presentation, it's no surprise that this industry has taken on the character of show business. Take a tour of 81 truly thrilling shopping experiences and find out who is successfully stepping up to the stage-- front and ce...

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Bibliographic Details

Main Author:	Pegler, Martin M.
Language:	English
Published:	New York, NY : Retail Reporting Corp. : Watson-Guptil Publishers [distributors to the trade in the US and Canada], [1998], ©1998.
Subjects:	Display of merchandise. Retail trade > Case studies.
Genre:	Case studies.
Physical Description:	175 pages : illustrations (some color) ; 31 cm
Format:	Book