Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

Bibliographic Details

Main Author:	Barban, Arnold M.
Other Authors:	Cristol, Steven M. Kopec, Frank J.
Language:	English
Published:	Lincolnwood, Ill., USA : NTC Business Books, [1993], ©1993.
Edition:	Third edition.
Subjects:	Advertising media planning. Marketing.
Physical Description:	xiii, 153 pages : illustrations ; 26 cm
Format:	Book