Mediamaking : mass media in a popular culture / Lawrence Grossberg, Ellen Wartella, D. Charles Whitney.

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Bibliographic Details
Main Author: Grossberg, Lawrence
Other Authors: Wartella, Ellen
Whitney, D. Charles (David Charles), 1946-
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [1998], ©1998.
Subjects:
Mass media and culture.
Mass media > Social aspects.
Physical Description:xviii, 442 pages ; 24 cm
Format: Book
Contents:
  • Preface
  • Media in context
  • Narratives of media history
  • Media people and organizations
  • Media and money
  • Meaning
  • The interpretation of meaning
  • Ideology
  • Producing identities
  • Consuming the media
  • Media and behavior
  • Debates over media effects
  • Media and politics
  • The media and the public
  • Normative theories of the media
  • Media globalization.