The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, and Bob Dorf.

Bibliographic Details
Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, 1952- Dorf, Bob
Language:	English
Published:	New York : Currency Doubleday, [1999], ©1999.
Edition:	First edition.
Subjects:	Market segmentation. Consumers' preferences. Relationship marketing.
Physical Description:	xxiv, 406 pages ; 23 cm
Variant Title:	1 to 1 fieldbook.
Format:	Book

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