Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

Bibliographic Details
Main Author:	Doyle, David P.
Language:	English
Published:	London : Kogan Page, 1998.
Subjects:	Marketing > Management. Marketing > Costs. Marketing > Cout. Marketing > Recherche. Valeur.
Physical Description:	vii, 200 pages ; 23 cm
Variant Title:	Role of marketing in today's profit-driven organization.
Format:	Book

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