The power of marketing innovation / by Kristina Lucenko.

Bibliographic Details
Uniform Title:Conference Board report ; no. 1237-99-CH.
Main Author: Lucenko, Kristina
Corporate Authors: Conference Board
Marketing Conference
Language:English
Published: New York, NY : Conference Board, [1999], ©1999.
Series:Conference Board report ; no. 1237-99-CH.
Subjects:
Marketing.
Marketing > Case studies.
Marketing > Congresses.
Genre:
Case studies.
Congresses.
Physical Description:29 pages : illustrations ; 28 cm.
Format: Conference Proceeding Book
Description
Note:"Based on presentations made at the 1998 Marketing Conference, which was held in New York on Otober 20-21, 1998."--Cover, page [2].
Caption title.
Call Number:HF5415 .L83 1999
ISBN:0823706869