Relationship marketing : strategy and implementation / Helen Peck [and others].

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Bibliographic Details
Uniform Title:	CIM professional.
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Peck, Helen
Language:	English
Published:	Oxford ; Boston : Butterworth Heinemann, 1999.
Series:	CIM professional.
Subjects:	Relationship marketing. Customer services.
Physical Description:	xiv, 509 pages : illustrations ; 24 cm.
Format:	Book

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