Relationship marketing : strategy and implementation / Helen Peck [and others].

Bibliographic Details
Uniform Title:CIM professional.
Corporate Author: Chartered Institute of Marketing
Other Authors: Peck, Helen
Language:English
Published: Oxford ; Boston : Butterworth Heinemann, 1999.
Series:CIM professional.
Subjects:
Physical Description:xiv, 509 pages : illustrations ; 24 cm.
Format: Book

MARC

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050 4 |a HF5415.55  |b .R453 1999 
245 0 0 |a Relationship marketing :  |b strategy and implementation /  |c Helen Peck [and others]. 
260 |a Oxford ;  |a Boston :  |b Butterworth Heinemann,  |c 1999. 
300 |a xiv, 509 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a CIM professional 
500 |a "Published in association with the Chartered Institute of Marketing." 
500 |a Series statement on jacket. 
504 |a Includes bibliographical references and index. 
650 0 |a Relationship marketing.  |0 http://id.loc.gov/authorities/subjects/sh96005326 
650 0 |a Customer services.  |0 http://id.loc.gov/authorities/subjects/sh85034965 
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710 2 |a Chartered Institute of Marketing.  |0 http://id.loc.gov/authorities/names/n91003481 
830 0 |a CIM professional.  |0 http://id.loc.gov/authorities/names/n98085781 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.55 .R453 1999  |h Library of Congress classification  |i Printed Material  |m 31293002879124  |n 1