Relationship marketing : strategy and implementation / Helen Peck [and others].
Uniform Title: | CIM professional.
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Corporate Author: | Chartered Institute of Marketing |
Other Authors: | Peck, Helen |
Language: | English |
Published: |
Oxford ; Boston :
Butterworth Heinemann,
1999.
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Series: | CIM professional.
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Subjects: | |
Physical Description: | xiv, 509 pages : illustrations ; 24 cm. |
Format: | Book |