Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
| Uniform Title: | CIM professional.
|
|---|---|
| Main Author: | |
| Corporate Author: | |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1999.
|
| Edition: | Fourth edition. |
| Series: | CIM professional.
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| Subjects: | |
| Physical Description: | xviii, 578 pages : illustrations ; 25 cm. |
| Format: | Book |
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