Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

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Bibliographic Details
Uniform Title:	CIM professional.
Main Author:	McDonald, Malcolm
Corporate Author:	Chartered Institute of Marketing
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 1999.
Edition:	Fourth edition.
Series:	CIM professional.
Subjects:	Marketing. Marketing > Planning.
Physical Description:	xviii, 578 pages : illustrations ; 25 cm.
Format:	Book

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