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|a PN4888.P6
|b N48 1999
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0 |
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|a 070.4/49324/0973
|2 21
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| 245 |
0 |
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|a News for a change :
|b an advocate's guide to working with the media /
|c Lawrence Wallack [and others].
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| 260 |
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|a Thousand Oaks, Calif :
|b Sage Publications,
|c [1999], ©1999.
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| 300 |
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|a xiv, 152 pages :
|b illustrations ;
|c 29 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 141-142) and index.
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| 505 |
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|a Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.
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| 650 |
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|a Press and politics
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2008109555
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| 650 |
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|a Press and propaganda
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh85106515
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| 650 |
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|a Advocacy advertising
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh85001211
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| 650 |
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0 |
|a Social advocacy
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2010113451
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| 651 |
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|a United States
|x Politics and government
|y 1993-2001.
|0 http://id.loc.gov/authorities/subjects/sh92006372
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| 700 |
1 |
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|a Wallack, Lawrence Marshall.
|0 http://id.loc.gov/authorities/names/n87802150
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Main Library
|d MSU Main Library
|t 0
|e PN4888.P6 N48 1999
|h Library of Congress classification
|i Printed Material
|m 31293018607493
|n 1
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