The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.

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Bibliographic Details
Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, 1952-
Language:	English
Published:	New York : Currency/Doubleday, [1999], ©1999.
Edition:	First edition.
Subjects:	Customer relations > Management. Consumers' preferences. Relationship marketing.
Physical Description:	xix, 268 pages ; 20 cm
Format:	Book

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