Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Andreasen, Alan R., 1934-
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [1996], ©1996.
Edition:Fifth edition.
Subjects:
Physical Description:vii, 632 pages : illustrations ; 25 cm
Format: Book

MARC

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504 |a Includes bibliographical references and indexes. 
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653 0 |a Nonprofit making organisations  |a Marketing. 
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700 1 |a Kotler, Philip.  |t Strategic marketing for nonprofit organizations.  |0 http://id.loc.gov/authorities/names/n79105772 
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