Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Andreasen, Alan R., 1934-
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [1996], ©1996.
Edition:	Fifth edition.
Subjects:	Nonprofit organizations > Marketing. Nonprofit making organisations > Marketing.
Physical Description:	vii, 632 pages : illustrations ; 25 cm
Format:	Book

Strategic marketing for nonprofit organizations

Authors: Kotler, Philip
Published: Prentice Hall, 1991

Physical Description: xi, 644 pages : illustrations ; 25 cm

Book