Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.

Bibliographic Details
Uniform Title:	Marketing series (London, England)
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Bridgewater, Susan Doyle, Peter, 1943-2003
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 1998.
Series:	Marketing series (London, England)
Subjects:	Marketing > Management > Case studies. Service industries > Marketing > Case studies. Technological innovations > Marketing > Case studies. Marketing.
Genre:	Case studies.
Physical Description:	xii, 225 pages : illustrations ; 24 cm.
Format:	Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.