Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.

Bibliographic Details
Uniform Title:	Irwin series in marketing.
Main Author:	Walker, Orville C.
Other Authors:	Boyd, Harper W. Larréché, Jean-Claude
Language:	English
Published:	Chicago : Irwin, 1996.
Edition:	Second edition.
Series:	Irwin series in marketing.
Subjects:	Marketing > Management.
Physical Description:	xxiv, 392 pages : illustrations ; 23 cm.
Format:	Book

Marketing strategy : planning and implementation

Authors: Walker, Orville C.
Published: Irwin, 1992

Physical Description: xxiv, 503 pages : illustrations ; 24 cm.

Book