Firebrands : building brand loyalty in the Internet age / Michael Moon ; with Doug Millison.

Bibliographic Details

Main Author:	Moon, Michael, 1937-
Other Authors:	Millison, Doug
Language:	English
Published:	Berkeley, Calif. : Osborne/McGraw-Hill, 2000.
Subjects:	Brand choice. Web site development.
Physical Description:	xviii, 318 pages : illustrations ; 24 cm
Format:	Book