Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson.

Bibliographic Details
Main Author:	Schreiber, Alfred L.
Other Authors:	Lenson, Barry
Language:	English
Published:	Lincolnwood, Ill. : NTC Business Books, [2001], ©2001.
Subjects:	Market segmentation > United States. Minority consumers > United States.
Physical Description:	xii, 300 pages : illustrations, maps ; 24 cm
Format:	Book

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