Marketing management in the 21st Century / Noel Capon, James Mac Hulbert.

Bibliographic Details
Main Author:	Capon, Noel
Other Authors:	Hulbert, James M.
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [2001], ©2001.
Subjects:	Marketing > Management.
Physical Description:	xvii, 637 pages : illustrations (some color) ; 26 cm
Variant Title:	Marketing management in the twenty-first Century.
Format:	Book

Description
Call Number:	HF5415.13 .C265 2001
Bibliography Note:	Includes bibliographical references and index.
ISBN:	013915695X (pbk.)