Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Nancy F. Koehn.

Bibliographic Details
Main Author: Koehn, Nancy F. (Nancy Fowler), 1959-
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2001], ©2001.
Subjects:
Physical Description:469 pages, 32 unnumbered pages of plates : illustrations, maps ; 24 cm
Format: Book

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