Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success / Peter Cheverton.

Bibliographic Details
Main Author: Cheverton, Peter
Language:English
Published: London ; Dover, NH : Kogan Page, 2000.
Subjects:
Physical Description:xiv, 414 pages : illustrations ; 25 cm + 1 computer disc (4 3/4 in.)
Format: Book

MARC

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504 |a Includes bibliographical references (page 405) and index. 
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