One-to-one Web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke.

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Bibliographic Details
Main Author:	Allen, Cliff, 1948-
Other Authors:	Kania, Deborah, 1963- Yaeckel, Beth Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing
Language:	English
Published:	New York : Wiley, [2001], ©2001.
Edition:	Second edition.
Subjects:	Internet marketing. Market segmentation. Web sites > Design. Internet advertising.
Local Note:	MSU copy lacks the supplementary disc.
Physical Description:	xv, 351 pages : illustrations ; 24 cm + 1 computer disc (4 3/4 in.)
Format:	Book

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