Selling the president, 1920 : Albert D. Lasker, advertising, and the election of Warren G. Harding / John A. Morello.

Morello (history, DeVry Institute of Technology) describes the influence of advertising in the 1920 election, foregrounding the work of Albert Lasker. He describes Lasker's innovations in advertising and the business successes they produced. He also describes the Republican strategy for the 1920 ele...

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Bibliographic Details
Main Author:	Morello, John A., 1951-
Language:	English
Published:	Westport, Conn. : Praeger, 2001.
Subjects:	Lasker, Albert Davis, > 1880-1952. Presidents > United States > Election > 1920. Advertising, Political > United States. Publicité politique > États-Unis. Advertising, Political. Presidents > Election. United States. USA. > Präsident. Präsidentenwahl. USA / Präsident. 1920
Online Access:	(Book review (H-Net))
Physical Description:	x, 112 pages ; 25 cm
Format:	Book

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Online Access

(Book review (H-Net))