Selling the president, 1920 : Albert D. Lasker, advertising, and the election of Warren G. Harding / John A. Morello.
Morello (history, DeVry Institute of Technology) describes the influence of advertising in the 1920 election, foregrounding the work of Albert Lasker. He describes Lasker's innovations in advertising and the business successes they produced. He also describes the Republican strategy for the 1920 ele...
Main Author: | Morello, John A., 1951- |
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Language: | English |
Published: |
Westport, Conn. :
Praeger,
2001.
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Subjects: | |
Online Access: | |
Physical Description: | x, 112 pages ; 25 cm |
Format: | Book |