A nonparametric approach to perceptions-based market segmentation : foundations / Josef A. Mazanec, Helmut Strasser.
| Uniform Title: | Interdisciplinary studies in economics and management ;
v. 1. |
|---|---|
| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Wien ; New York :
Springer,
[2000], ©2000.
|
| Series: | Interdisciplinary studies in economics and management ;
v. 1. |
| Subjects: | |
| Physical Description: | 195 pages : illustrations ; 25 cm. |
| Format: | Book |
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