Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
| Uniform Title: | Jossey-Bass business & management series.
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| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
[2001], ©2001.
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| Edition: | First edition. |
| Series: | Jossey-Bass business & management series.
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| Subjects: | |
| Online Access: | |
| Physical Description: | xxii, 314 pages : illustrations ; 24 cm. |
| Format: | Book |
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