Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.

Bibliographic Details
Uniform Title:Jossey-Bass business & management series.
Main Author: Griffin, Jill
Other Authors: Lowenstein, Michael W., 1942-
Language:English
Published: San Francisco : Jossey-Bass, [2001], ©2001.
Edition:First edition.
Series:Jossey-Bass business & management series.
Subjects:
Online Access:
Physical Description:xxii, 314 pages : illustrations ; 24 cm.
Format: Book

MARC

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050 0 0 |a HF5415.5  |b .G753 2001 
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100 1 |a Griffin, Jill.  |0 http://id.loc.gov/authorities/names/n94085334 
245 1 0 |a Customer winback :  |b how to recapture lost customers and keep them loyal /  |c Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. 
250 |a First edition. 
260 |a San Francisco :  |b Jossey-Bass,  |c [2001], ©2001. 
300 |a xxii, 314 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a The Jossey-Bass business & management series 
504 |a Includes bibliographical references (pages 291-301) and indexes. 
650 0 |a Customer loyalty.  |0 http://id.loc.gov/authorities/subjects/sh97009091 
650 0 |a Customer services.  |0 http://id.loc.gov/authorities/subjects/sh85034965 
650 0 |a Customer relations.  |0 http://id.loc.gov/authorities/subjects/sh85034963 
700 1 |a Lowenstein, Michael W.,  |d 1942-  |0 http://id.loc.gov/authorities/names/n94113987 
830 0 |a Jossey-Bass business & management series.  |0 http://id.loc.gov/authorities/names/n95118201 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.5 .G753 2001  |h Library of Congress classification  |i Printed Material  |m 31293002997629  |n 1