Marketing for the voluntary sector : a guide to measuring marketing performance / edited by Paula Keaveney and Michael Kaufmann.

Bibliographic Details
Uniform Title:	Marketing in action series.
Other Authors:	Keaveney, Paula Kaufmann, Michael
Language:	English
Published:	London ; Dover, N.H. : Kogan Page, 2001.
Series:	Marketing in action series.
Subjects:	Nonprofit organizations > Marketing. Marketing. Charities > Great Britain > Marketing.
Physical Description:	xii, 180 pages : illustrations ; 24 cm.
Other Uniform Title:	Marketing (London, England : 1990)
Format:	Book

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