A practical guide to behavioral research : tools and techniques / Robert Sommer, Barbara Sommer.

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Bibliographic Details
Main Author: Sommer, Robert, 1974-
Other Authors: Sommer, Barbara Baker, 1938-
Published: New York : Oxford University Press, 2002.
Edition:Fifth edition.
Physical Description:xix, 380 pages ; 25 cm
Format: Book
  • Multimethod approach
  • Ethics in behavioral research
  • Search the technical literature
  • Observation
  • Mapping and trace measures
  • Experimentation
  • Simulation
  • Interview
  • The questionnaire
  • Attitude and rating scales
  • Content analysis
  • Personal documents and archival measures
  • Case study
  • Action research
  • The big fuzzies : research on difficult-to-define concepts
  • Standardized tests and inventories
  • Sampling
  • Descriptive statistics
  • Inferential statistics
  • Writing and reviewing a research report
  • After the report
  • Concluding notes
  • Appendix A. Critical values
  • Appendix B. Statistical tests
  • Appendix C. Using computer software for data analysis
  • Appendix D. Example of a manuscript prepared according to the Publication Manual of the American Psychological Association
  • Appendix E. Example of style used for a technical report.