The great tween buying machine : marketing to today's tweens / David L. Siegel, Timothy J. Coffey, Gregory Livingston.

Bibliographic Details
Main Author:	Siegel, David L.
Other Authors:	Coffey, Timothy J. Livingston, Gregory
Language:	English
Published:	Ithaca, N.Y. : Paramount Marketing Pub., 2001.
Subjects:	Child consumers. Market segmentation.
Physical Description:	xiv, 225 pages : illustrations ; 24 cm
Variant Title:	Marketing to today's tweens.
Format:	Book

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