Promotion and marketing for broadcasting, cable, and the web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Bibliographic Details
Other Authors:	Eastman, Susan Tyler Klein, Robert A., 1928- Ferguson, Douglas A.
Language:	English
Published:	Boston : Focal Press, [2002], ©2002.
Edition:	Fourth edition.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing.
Physical Description:	xiii, 274 pages : illustrations ; 24 cm
Format:	Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.