Customer relationship management : creating competetive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.

Bibliographic Details

Main Author:	Storbacka, Kaj
Other Authors:	Lehtinen, Jarmo
Language:	English
Published:	Singapore ; Boston : McGraw-Hill, [2001], ©2001.
Subjects:	Customer relations > Management. Customer services > Management. Competition.
Physical Description:	x, 160 pages : illustrations ; 25 cm
Format:	Book