Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs & Michael Knapp.

Bibliographic Details
Main Author:	Gibbs, Paul
Other Authors:	Knapp, Michael Chris, 1954-
Language:	English
Published:	London : Kogan Page, 2002.
Subjects:	Education, Higher > Marketing. Universities and colleges > Marketing.
Physical Description:	viii, 147 pages : illustrations ; 23 cm
Format:	Book

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