Valuing customers / Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart.

Bibliographic Details
Uniform Title:Report (Marketing Science Institute) ; no. 2001-119.
Report ; no. 01-119.
Main Author: Gupta, Sunil, 1958-
Other Authors: Lehmann, Donald R.
Stuart, Jennifer Ames
Language:English
Published: Cambridge, MA : Marketing Science Institute, 2001.
Series:Report (Marketing Science Institute) ; no. 2001-119.
Report ; no. 01-119.
Subjects:
Consumers > Research.
Consumer behavior.
Consumer satisfaction.
Marketing > Decision making.
Physical Description:34 pages ; 28 cm.
Format: Book

MARC

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