Decision difficulty in bundle choice : the role of complexity, uniqueness, and similarity / Manoj K. Agarwal and Subimal Chatterjee.

Bibliographic Details
Uniform Title:Report (Marketing Science Institute) ; no. 2002-103.
Main Author: Agarwal, Manoj K., 1951-
Other Authors: Chatterjee, Subimal
Language:English
Published: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, [2002], ©2002.
Series:Report (Marketing Science Institute) ; no. 2002-103.
Subjects:
Bundling (Marketing)
Marketing > Decision making.
Consumers' preferences.
Physical Description:31 pages : illustrations ; 28 cm.
Format: Book

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