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OCoLC |
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20220616123029.0 |
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|a (OCoLC)49375670
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|a HF5415.32
|b .L45 2002
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| 082 |
0 |
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|a 658.8
|2 21
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| 100 |
1 |
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|a Lempert, Phil.
|0 http://id.loc.gov/authorities/names/n95116394
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| 245 |
1 |
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|a Being the shopper :
|b understanding the buyer's choice /
|c Phil Lempert.
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| 260 |
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|a New York :
|b J. Wiley & Sons,
|c [2002], ©2002.
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| 300 |
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|a x, 245 pages :
|b illustrations ;
|c 27 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 500 |
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|a Includes index.
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| 505 |
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|a Pt. 1. The shopper. Selling in a diverse economy. The shopping experience. Defining and meeting your shoppers' priorities -- Part 2. The shopping experience. E-revolution becomes e-evolution. Identifying your shopper. What do you do after they buy? Is your message getting through? -- Pt. 3. Branding to the shopper. Forget the 4ps! Getting value to shoppers. Putting nature's gifts to work. -- Pt. 4. Shopper's sense-abilities. What your shopper's nose knows. What your shopper's eyes see. Lights, music...action. -- Pt. 5. Healthy marketing. The open sesame to the sucker's purse? Why telling the truth will build your brand. Diet for health or diet for appearance? The dos and don'ts in marketing health claims.
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| 650 |
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|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
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| 650 |
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|a Consumption (Economics)
|0 http://id.loc.gov/authorities/subjects/sh85031498
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| 650 |
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|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
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| 907 |
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| 952 |
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.32 .L45 2002
|h Library of Congress classification
|i Printed Material
|m 31293003550724
|n 1
|
