The hidden power of advertising : how low involvement processing influences the way we choose brands / Robert Heath.

Bibliographic Details
Uniform Title:	Admap monograph ; no. 7.
Main Author:	Heath, Robert, 1947-
Language:	English
Published:	Henley-on-Thames : Admap Publications, [2002], ©2001.
Series:	Admap monograph ; no. 7.
Subjects:	Advertising > Psychological aspects. Brand choice > Psychological aspects. Advertising > Brand name products. Subliminal advertising.
Physical Description:	124 leaves ; 30 cm.
Format:	Book

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