Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

Bibliographic Details
Main Author: Moore, Geoffrey A., 1946-
Language:English
Published: New York : HarperBusiness Essentials, [2002], ©2002.
Edition:Revised edition.
Subjects:
Physical Description:xxi, 227 pages ; 21 cm
Format: Book

MARC

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