Are customer information systems worth it? : results from B2B services / Debra Zahay and Abbie Griffin.
Uniform Title: | Report (Marketing Science Institute) ;
no. 2002-113. |
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Main Author: | |
Other Authors: | |
Language: | English |
Published: |
Cambridge, MA (1000 Massachusetrts Avenue, Cambridge, 02138) :
Marketing Science Institute,
2002.
|
Series: | Report (Marketing Science Institute) ;
no. 2002-113. |
Subjects: | |
Physical Description: | 51 pages : illustrations ; 28 cm. |
Format: | Book |
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