The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
Main Author: | O'Shaughnessy, John, 1927-2023 |
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Other Authors: | O'Shaughnessy, Nicholas J., 1954- |
Language: | English |
Published: |
Oxford ; New York :
Oxford University Press,
2003.
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Subjects: | |
Physical Description: | vi, 274 pages : illustrations ; 25 cm |
Format: | Book |