The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

Bibliographic Details
Main Author:	O'Shaughnessy, John, 1927-2023
Other Authors:	O'Shaughnessy, Nicholas J., 1954-
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2003.
Subjects:	Consumer behavior. Consumers > Psychology. Marketing > Psychological aspects. Advertising > Psychological aspects. Decision making > Psychological aspects. Emotions > Economic aspects.
Physical Description:	vi, 274 pages : illustrations ; 25 cm
Format:	Book

The marketing power of emotion

Authors: O'Shaughnessy, John
Published: Oxford University Press, 2003

eBook Business Collection (EBSCOhost) - North America: 2003 (EBSCO)
EBSCO eBooks: 2003 (EBSCO)

Electronic eBook

Authors: O'Shaughnessy, John
Published: Oxford University Press, 2003

ProQuest Ebook Central - Academic Complete: 2002 (Ebook Central @ Proquest)

Electronic eBook