What is brand equity, anyway? : selected papers on brands and advertising / by Paul Feldwick.

Bibliographic Details
Main Author:	Feldwick, Paul
Language:	English
Published:	Oxfordshire, U.K. : World Advertising Research Center, [2002], ©2002.
Subjects:	Advertising > Brand name products. Brand choice. Advertising > Research. Brand name products > Research.
Physical Description:	xi, 148 pages : illustrations ; 25 cm
Format:	Book

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