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| 001 |
in00002688116 |
| 003 |
OCoLC |
| 005 |
20220616131018.0 |
| 008 |
021009t20022002enka b 001 0 eng d |
| 020 |
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|a 1841161098
|
| 035 |
|
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|a (OCoLC)50757078
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| 040 |
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|a GZN
|c GZN
|d EEM
|d UtOrBLW
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| 049 |
|
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|a EEMB
|
| 090 |
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|a HF6161.B4
|b F45 2002
|
| 100 |
1 |
|
|a Feldwick, Paul.
|0 http://id.loc.gov/authorities/names/no2002105729
|
| 245 |
1 |
0 |
|a What is brand equity, anyway? :
|b selected papers on brands and advertising /
|c by Paul Feldwick.
|
| 260 |
|
|
|a Oxfordshire, U.K. :
|b World Advertising Research Center,
|c [2002], ©2002.
|
| 300 |
|
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|a xi, 148 pages :
|b illustrations ;
|c 25 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 583 |
1 |
|
|3 copy1
|a Committed to retain
|c 20200101
|d 20341231
|f MI-SPI
|u http://www.mcls.org/engagement/mi-spi/
|5 MiEM
|
| 650 |
|
0 |
|a Advertising
|x Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85001101
|
| 650 |
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0 |
|a Brand choice.
|0 http://id.loc.gov/authorities/subjects/sh85016402
|
| 650 |
|
0 |
|a Advertising
|x Research.
|0 http://id.loc.gov/authorities/subjects/sh85001165
|
| 650 |
|
0 |
|a Brand name products
|x Research.
|0 http://id.loc.gov/authorities/subjects/sh85016403
|
| 907 |
|
|
|y .b39740845
|b 211114
|c 030124
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| 998 |
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|g enk
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|i 2
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|b EEM
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f |
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|i 32c3711b-13c5-5e3d-961e-eeac57ea9df7
|s 0fda0668-9d1c-56ab-8649-1938c872de92
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF6161.B4 F45 2002
|h Library of Congress classification
|i Printed Material
|m 31293003560376
|n 1
|
