Kellogg on integrated marketing / the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors.

Bibliographic Details
Corporate Authors:	J.L. Kellogg Graduate School of Management. Center for Marketing Sciences Medill School of Journalism. Department of Integrated Marketing Communications
Other Authors:	Iacobucci, Dawn Calder, Bobby J.
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2003], ©2003.
Subjects:	Marketing.
Physical Description:	xxi, 314 pages : illustrations ; 24 cm
Variant Title:	Integrated marketing.
Format:	Book

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