Managing the customer experience : turn customers into advocates / Shaun Smith and Joe Wheeler.

Bibliographic Details

Main Author:	Smith, Shaun
Other Authors:	Wheeler, Joe
Language:	English
Published:	London : Financial Times Prentice Hall, 2002.
Subjects:	Customer relations. Relationship marketing. Customer loyalty.
Physical Description:	xvi, 254 pages : illustrations ; 24 cm
Format:	Book